A book I just started reading was published in 2009 and is coming up on it's 10 year anniversary. It's a business book. Before I started, I was a bit "hmm, 10 years old, is it still relevant?".

One chapter in and it's more than relevant. This one chapter had provided the framework to reflect on business in a contemporary manner that has helped me make sense around what challenges and opportunities organizations are wrestling with today.

What I then realized, or perhaps even remembered is that a lot of thinking and writing that get's published is ahead of it's time. It's the work of those doing things at the edge and who have the foresight and confidence to tie history and the future to the present in a manner that lands for the reader - whether they read it the first day it's published or 10, 20, or 100 years on.

That's the mark of a great read.

It can also be frustrating, especially when you may dive into something and find yourself passionate about it but then your enthusiasm is not matched by what is trending, what the market is ready for, or what your peers or coworkers may be interested in.

It’s a delicate dance between being ahead and present at the same time.